Day 2: Principles of Design - Contrast

Contrast occurs when two elements of a design are different. The greater the difference, greater the contrast. It is a way to emphasize what element is important in that design or directing users attention to a particular element. Contrast makes a design interesting thereby grabbing the attention of the viewer to the design.

Contrast can be achieved by using variety of:

• Shape
• Size
• Color Value
• Fonts/Type face
• Texture